Guided Growth  /  for Brooks and Gustavo

The videos, the scripts, and the instructions behind them

Everything in one place to review at your own pace. Sample cuts, not finished work. Each video has a feedback slot underneath it that gets filled in as your notes come back.

Script 2 · Discipline is a scam

One generation holding three openers back to back, cut apart at word-level timings into three complete videos. Same body and same CTA behind all three. Only the opening seconds differ.

Listen to this set against the lobby set

Garden runs flatter. The voice is more monotone and the movement repeats, the same gestures cycling. It is the safer of the two and it reads a little machine-like. The lobby set is the opposite: more range in the voice, more varied movement, but the mouth and expressions currently overshoot.

Neither is right yet and they are wrong in opposite directions. The target sits between them. That balance is what we would most like your ear on.

Opener 1
“Discipline is a scam, and I've spent years on behaviour change to be able to say that.”
Credential first

Feedback

To be filled in from Brooks and Gustavo.

Opener 2
“You think you're lazy? You're not. You've just been sold a bad word.”
Accusation, then relief

Feedback

To be filled in from Brooks and Gustavo.

Opener 3
“Why does everyone secretly think they're the broken one?”
Straight question

Feedback

To be filled in from Brooks and Gustavo.

The spoken body, shared by all three

Almost everyone believes the same thing. That they are the problem. That everyone else got a working discipline switch and theirs came broken.

It is not broken. Discipline is not where you start. It's what you end up with.

Telling someone struggling to be more disciplined is like telling someone who can't swim to swim harder. There is nothing underneath them.

What comes first is structure. Not willpower. Not another tracker you'll abandon by the eleventh.

Something there at nine at night, when you have already decided to quit.

That is what is missing. It is why I built Guided Growth.

Tired of fighting your own brain? Link in my bio gets you on the waitlist.

Feedback on the body

To be filled in from Brooks and Gustavo.

Motion instructions

Written before anything is generated. Performance direction, framing and light.

Tone

The most direct of the five. Warm, but with an edge. He is defending the viewer against something, not selling to them.

Pace

Fast and clean on the hook, then slow and deliberate from “It is not broken” onward.

Energy

8 out of 10 at the open, settling to 6 for the second half. The drop in volume is what signals sincerity.

Pauses

Full beat after “Discipline is a scam.” Half beat before “It is not broken.” Full beat before “It is the reason I built Guided Growth.”

Emphasis

scam, broken, start, end up with, underneath, nine at night.

Eye contact

Unbroken. This one never looks away.

Gestures

Minimal. One flat hand under the other on “nothing underneath them.” A single small point to the lens on “It is not broken,” used once and never repeated.

Shot

Chest up. The tighter frame carries the seriousness.

Light

Key from camera left with real shadow on the right side of the face. Not flat.

Feedback on the direction

To be filled in from Brooks and Gustavo.

On-screen text, with timings

  • 0:00 to endDISCIPLINE IS A SCAM (I'm a behavior change coach) — persistent, top of frame
  • 0:07 to 0:13everyone else got a working switch. mine is broken.
  • 0:16 to 0:21discipline is not the starting point. it's the result.
  • 0:23 to 0:29telling someone to swim harder does not teach them to swim
  • 0:33 to 0:37structure first. willpower later.
  • 0:41 to 0:469pm, nobody watching. that's the real test.

Feedback on the on-screen text

To be filled in from Brooks and Gustavo.

B-roll cutaways, with timings

Named in the script before anything is generated. That is what lets b-roll be matched automatically instead of hunted for afterwards.

  • 0:09A light switch flicked with nothing turning on. Two seconds. Carries the whole first idea. [Generic]
  • 0:25Water surface from just above, choppy, no swimmer visible. [Generic]
  • 0:35Hands stacking two blocks, the lower one placed first, deliberately. [Generic]
  • 0:43A dark kitchen, one phone glowing on the counter, no person in frame. [Generic]

All four are generic: a light switch, water, blocks, a dark kitchen. None show the product. The other library is Guided Growth itself, the app screens, the orb, Maya, and that one is proof rather than texture. Which seam gets which is the open call.

Feedback on the cutaways

To be filled in from Brooks and Gustavo.

Lobby set

Three cuts from a different session. Livelier voice, more varied movement, and right now the mouth and expressions push too far. Compare the delivery against the garden set above.

Where the bar already is

Someone who does not know Yair watched a cut and was convinced it was not AI. They were shocked when told it was. That is the bar being aimed at. Not good for AI, just believable.

Option A · 18 seconds
Script not yet identified
Same setup, wardrobe and position across all three

Feedback

To be filled in from Brooks and Gustavo.

Option B · 18 seconds
Script not yet identified
Same setup, wardrobe and position across all three

Feedback

To be filled in from Brooks and Gustavo.

Option C · 18 seconds
Script not yet identified
Same setup, wardrobe and position across all three

Feedback

To be filled in from Brooks and Gustavo.

Assets and feedback · 2 August 2026 · Sample cuts, not finished work